Filtrona, the global market leader in the design, testing, and manufacture of special filter solutions, today announced the debut of its latest innovation, the Rip-a-Tip™ plastic-free filter for the Roll-Your-Own (RYO) tobacco market.
The Rip-a-Tip™ filter marks an exciting material advancement in the RYO market, a category expected to reach a global value of US$45 billion1 by 2033. Made entirely of natural paper, the Rip-a-Tip™ filter is plastic-free and biodegradable, aligning with the importance of environmental stewardship and consumer preferences for tobacco products that are made from sustainable sources.
Robert Pye, CEO of Filtrona, said: “The launch of Rip-a-Tip™ supports our ESG goal to offer a complete portfolio of plastic-free products by 2050. It is a biodegradable RYO filter solution that meets growing consumer and regulatory demand for tobacco products grounded in sustainability.”
“As the tobacco industry moves towards plastic reduction or elimination, accelerated by complex regulations on sustainability, the Rip-a-Tip™ ticks all the boxes while enhancing the consumer experience with our century-long filtration expertise,” said Pye.
The Rip-a-Tip™ is designed with convenience and configurability in mind, with the option for RYO tobacco companies to customise the filter to the preferred diameter, pressure drop, and choice of substrate such as white or unbleached sustainable materials.
Each Rip-a-Tip™ stick is expertly crafted to hold six individual filter tips measuring 14mm in tip length that users can easily and quickly rip off along the perforated line. This ensures there is no wastage after the filter tips are ripped off from the outer wrap. To provide more prime real estate for branding and product differentiation, the outer wrap of Rip-a-Tip™ can be customised to a preferred colour or print.
Filtrona also supplies the packaging box for the Rip-a-Tip™ filters in popular pack formats, including the flip top, cigarette, push & slide, and side push & slide. The design of the packaging box can also be customised.
For more information on the Rip-a-Tip™, please email to ryoenquiry@filtrona.com. To learn more about Filtrona and its portfolio of filter innovations, visit www.filtrona.com.
1Future Market Insights, ‘Roll-Your-Own Tobacco Products’ (Research report, June 2023)
https://www.futuremarketinsights.com/reports/roll-your-own-tobacco-products-market
https://www.futuremarketinsights.com/reports/roll-your-own-tobacco-products-market
