Specialty filter expert Filtrona has revealed it will be exhibiting its vast portfolio of cutting-edge solutions alongside its groundbreaking BOREAS™ range of heated tobacco product (HTP) filters at the WT Asia 2024 showcase in Indonesia this October. Filtrona will also feature two experts at the WT Asia Conference who will speak on innovation, new product categories, and the tobacco industry’s transformation towards sustainable filters.
Filtrona will return to the show – this year held on 9-10 October at the Grand City Convex Convention Hall in Surabaya – riding the crest of a wave following a year of strategic investments that have significantly boosted its innovation capability and capacity. Its booth, located at stand C10 in the main hall, will provide attendees with an exclusive opportunity to experience some of Filtrona’s latest innovations, including the BOREASTM HTP range, the ultra-convenient Rip-a-Tip™ filters for the roll-your-own (RYO) segment, and its market-leading Scientific Services.
“We’re excited to attend WT Asia and share our vision of the future of tobacco,” said Robert Pye, CEO of Filtrona. “We’ll be bringing a selection of some of our newest innovations as well as the most popular products from our extensive portfolio of high-performance filters. No matter what a visitor is looking for, whether it’s an enhanced sensorial experience, product differentiation, or an expert partner to bring their business to the next level, they’ll find it at our booth.”
Earlier this year, Filtrona expanded its Innovation Centre in Surabaya – tripling its capacity in response to growing worldwide demand for innovative filter products. Attendees to WT Asia 2024 will be among the first to experience the benefits of Filtrona’s new and improved capabilities, drawing on its ability to make highly complex and innovative filters.
“WT Asia is the perfect platform for us to showcase our latest innovations and engage with the industry directly,” continued Pye. “Events like this are vital for us, as we remain committed to keeping our finger on the pulse of the industry to better meet the needs of our customers.”
Registration for WT Asia is free at www.wtprocessandmachinery.com. To arrange a meeting with our experts at WT Asia, please contact your Filtrona customer service representative or drop us an email at filtersenquiry@filtrona.com. To learn more about Filtrona’s range of specialty filter solutions, visit www.filtrona.com.
